Velonna Franchise · FOFO & FOCO

Become a Franchise Owner

"We are not offering you a shop. We are offering you a scalable luxury jewellery business."

From ₹2 CrAll-inclusive setup

12–15%Target return

2–3 yrsPayback period

SORZero dead-stock risk

I.Two Investment Models

All-inclusive, transparent pricing with no hidden costs. Choose the format that fits your market.

Model — Mega

₹2 Crore

Our flagship all-in-one format for high-street and premium mall locations.

Model — Giga

₹5 Crore

A larger destination store for flagship, high-density luxury retail markets.

Two Partnership Models

FOFO

The entrepreneurial model

For partners who want control, local ownership and higher operating upside.

Inventory-led franchise; opening stock is the largest component
Partner manages store team, daily sales and local relationships
Velonna controls brand standards, product and pricing guardrails
Territory exclusivity linked to launch timeline & performance

FOCO

Capital with professional execution

The partner owns the investment. Velonna owns the operating engine.

Velonna appoints and manages the store team
Velonna controls merchandising, pricing, CX, CRM and campaigns
Partner receives an agreed fixed and/or performance-linked upside
Transparent store P&L with monthly reporting and audit rights

II.Key Commercial Terms

Total Investment	₹2 Cr – ₹5 Cr (all-in-one setup, model dependent)
Token Amount	₹5,00,000 (100% adjustable against inventory)
Franchise Fee	₹10,00,000 (non-refundable — covers store software & CRM)
Investment Return	12% – 15%
Payback Period	2 – 3 years
Gross Product Margin	30% – 35%
Agreement Term	9 years (renewable 5 years upon mutual consent)
Lock-in Period	5 years
Inventory Model	SOR — Sale or Return (zero dead-stock risk)

III.You Invest, We Build the Engine

Every franchise should feel like a Velonna store, not an independent store wearing Velonna branding. The investor is the asset owner; Velonna is the operator.

Site selectionCatchment study, rent guardrails, store layout and launch plan

Design & buildApproved design language, fixtures, VM and project supervision

InventoryCurated opening assortment, replenishment and SKU rotation

PeopleHiring framework, training, scripts and incentive architecture

MarketingLaunch campaign, national creative and local activation toolkit

TechnologyPOS, CRM, inventory visibility, dashboards and lead management

SalesMonthly targets, conversion playbooks, bridal and high-ticket selling

GovernanceMIS, audits, SOP compliance and quarterly business reviews

IV.Product Margins & Inventory Mix

40%

Silver & Lifestyle

Margin on cost across all silver products.

35%

Lab Grown Diamond

14 KT & 18 KT studded jewellery.

30%

Silver — inventory share

70%

Lab-Grown Diamond — inventory share

V.Store Requirements

Store dimensions

High Street: 800 – 1,500 sq.ft (ground floor only)
Mall: 700+ sq.ft
Minimum 20 ft frontage with 10–20 ft signage height

Target catchment

Within 50–100 m of national jewellery brands
Or prime placement near leading national apparel brands
500 m – 1 km from existing Shop-in-Shop stores

VI.Territory Strategy

Build city leadership, not store count.

Tier 1

Delhi NCR · Mumbai · Bengaluru · Hyderabad · Chennai · Pune · Kolkata

Premium flagship + high-density retail

Tier 2

Ahmedabad · Jaipur · Chandigarh · Lucknow · Kochi · Indore · Surat

Compact luxury studio

Tier 3

High-potential emerging cities

Partner-led market creation

VII.A Fast-Growing Market

Global Lab-Grown Diamonds

$29.73B (2025) → $33.94B (2026) · +14.2%. On track to roughly double to ~$57B by 2030.

India

$2.80B (2025) → $3.23B (2026) · +15.4%. India expected to grow at a 13–16% CAGR, outpacing the world.

Start the conversation

Tell us about yourself and your market. Our team will reach out with the full proposal and next steps.

Enquire on WhatsApp

Margins and commercial terms are indicative, subject to company discretion and a final bilateral agreement. Market figures are estimates, not audited financial data.

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